Thursday, July 14, 2016

How To Create Instagram Ads Through Facebook Power Editor (Full Walkthrough)

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everyone in today's video I'm going to be doing an updated video on during
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Instagram ads through Facebook's ad platform I apologize that this video is
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a little bit late i'm suppose to have it up a few days ago I've been having some
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technical difficulties with my audio equipment but everything seems to be
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fixed now so we're gonna get started now and this video what I'm doing is sort of
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an updated video to my first one on doing Instagram ads through facebook
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para editar you can do your Instagram add through the ad manager now which
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might be easier for some people I'm gonna stick with power editor in this
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because power editor has more options and I just normally use it all the time
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anyways but you can also do the ad manager version of it and it will just
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do a walk-through for you so I'm just going to be redoing it as part of his
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video 2 I'm also going to be covering off any of the questions that people may
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have had different comments and feedback I got on the YouTube channel that we
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have here and I'm really gonna start from actually creating the picture for
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my ad and then do during the actual ad set up inside power edit this is a
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common question I was popping up with sort of ideas on creating a picture so
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I'm just going to kind of show you something easy is can now you start
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inside can be here now what you're gonna do is Yorkshire gonna use custom
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dimensions so it can vote CA nba.com and then once you're logged in with an
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account you use custom dimensions and the Instagram add size as 1080 by 10 E
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and it's essentially just a perfect square so you just use the use custom
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dimensions putting 1080 by 1080 and click design and then it's going to give
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you a nice blank canvas that you can start working with now and show you this
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is an example to kind of get you started one thing I have found is that the
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images inside of Instagram work better if you do try to apply a bit of a filter
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to them because that's kind of the style of Instagram
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so I'm just going to show you that you can do this since I can't here's an
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image I have here now you're gonna need to stretch it so it fits the canvas so
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you can stretch it and kind of move at the way that you liked it and then once
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I have a hear a click on the picture and click on filter and then I can go ahead
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and apply a filter that I want to this picture and sometimes applying this
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filter makes a difference I find that the ad performs little bit better so
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they all these filters I can go into advanced options as well and adjust them
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even more so I could add some more contrast I could force operation or
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lower saturation sort of play with the Angela bet so that's something that I do
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there and then it just kind of applies a filter to the image so it looks a little
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bit more like a common Instagram image that you can see on the platform this is
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really easy to do inside a campus I recommend that you look i cant now this
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is what my final picture look like that I was doing so I'm essentially copy what
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I did for this one into here so the next thing that I did I grabbed a banner so
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that you can do in camp it's pretty easy just search ban her and then from here
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you can find the different banners that you can use and I think it was this one
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that I stuck on here so you can drag it around like this I can make it a little
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bit wider I can make a little bit thicker something like this and I'll
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just drag it to where I want to put it I usually delete the texts that I can give
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you inside these things because I find that I want a text to reach further than
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what they allow so I just delete it and then I click on text over here and then
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I just had my own text and then in here where did I put the tax is ultimate swap
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file some alternate cities putting ultimate swap file for Facebook Ads
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success now I can increase the font size to make it a little bit bigger and I can
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just come to drag it where I wanted here and even in here I might actually just
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increases banner a little bit more
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and here's my tax so that when the text I am going to make it white just so it
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stands out and then here's my little text on my banner and I think I just put
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your ultimate football for Facebook ads so maybe I'll just put ultimate spot for
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Facebook ads just so that I can make the text a little bit bigger so it stands
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out a little bit more and they're ago so now the next thing I usually do is i i
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didnt arrow because on the ad itself is going to be like a button down here that
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says i download or sign-up depending on what I choose so then what I'm gonna do
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in Psych and I'm just gonna search for arrow and I just scroll through the
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arrows until you find one that I like and I like this one here so this is the
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one that I was using before so I could make it a little bit bigger and I can
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change the color so I could make it this brighter pink color and then I'm just
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going to put down because that's where the buttons gonna be located now the
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buttons gonna cry center itself right here you'll see when we do the ads I'm
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just going to kind of place the arrow around this location right here kind of
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in the corner center and then I usually sometimes will do that copy of this I
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make the new top one the lighter pink and then I'll just use my arrow arrow
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keys on the keyboard to move the surround has when I'm gonna do from here
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is a new kind of making it look a little bit 3d like the banner looks a little
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bit 3d something to make this one look a little bit 3d as well and then that's my
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arrow there so you can see I kinda did that over here this way I could bring it
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down instead so you play with us a little bit until you find the way that
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the design that you like and so they're my picture then I'm going to be using
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for the ad so then what you do once you have your picture you click on Download
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I'm gonna click on Options can I'm gonna be a picture number two and then I
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always do a high-quality PNG file the PNG file is better quality it's more
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crisp so I recommend you use PNG instead of jpg jpg sorry so it's a pain file and
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serve a jpg file and then it's just going to download it for you and I used
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a stock photo for the background
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was about $1 so cameras really cool about that most the stock stuff that you
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can find is about a dollar and then otherwise these other aspects are free
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and here so you can see there's a free free free some things cost $1 $1 so it's
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fairly affordable to create your images for your ads right so now we're gonna go
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into power editor so I mean my ad manager in here and then I'm gonna click
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on power editor I want to open up our editor creates an hour inside up our
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editor so what I'm gonna do it to be in this video I linked to my original
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Instagram and since I power editor video right here I'm gonna put a link to my
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power editor video it's an ultimate predator videos just let you understand
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how our editor functions so no matter what changes they put in place you
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understand where everything is located the main thing is there's three levels
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of campaigns and SATs and adds your total
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consists of a campaign ad set an ad and that's the steps are gonna go through
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its three steps even if you're using ad manager it's still gonna walk you
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through them with a wizard using three steps so to start here and then click on
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Create campaign and then from here I'm just gonna name it ok so I have my name
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in here now from here in my old video when you click your objective in here a
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little blue thing would pop up saying new Instagram at that's gone now which
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is why I'm doing this video you still have access to Instagram as they just
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aren't advertising it in this drop down so I'm gonna do clicks to website
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however you might find that website conversions works better if you get
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people to sign up for stuff I find links to website works better for my audiences
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but usually the website conversions will be a better one if you're getting sign
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ups and then from here that's when campaign name then I'm gonna say choose
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an accent and I'm just gonna name it and they usually pick a name that all know
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what to look up later and I don't have a nagging for its almost gonna create an
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ad CCM creating a campaign ads
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add those are the three steps in creating an ad Inside Facebook now going
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to click on Create and it's going to automatically load me into the campaign
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in here I don't need to set anything in here because I've already done so click
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on that and then from here it should automatically open it if any reason this
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doesn't automatically open I'll show you gonna close it here and just hit the
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arrow so what you would do is find your ads that name and here you highlight it
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and then you can click the edit button from here and then that will bring up
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the screen for you if at all you ever missing the screen popped up for me here
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if you're missing it just do that fine the name and click on it click and then
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you get the screen now from here I would set my budget I usually start at $5
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budgets a day and then I raise it up and five or $10 increments depending on how
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well the ad is doing i will raise it up after two or three days I wait two or
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three days to see how the ads doing now and here I'll put a couple locations and
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put all of North America Canada and the United States and you can see it's a
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huge number I usually try to go under one million if I'm doing a large
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geographic region like this so in here now
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Instagram usually is used by younger folks so I am actually going to go in
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here and I'm gonna say from 18 to maybe thirty actually might even do it is 25
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so do 18 to 25 in here and now I will put the languages English cuz when I'm
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trying to do here and try and narrow this potential reach number down under a
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million and since the stuff I offers in english to english there and then it
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won't be hitting up anyone that maybe speaks another language and won't be
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able to use my stuff anyways and then in here I might do something right have
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small business
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and you can actually search for small business owners as a behavior and
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Facebook understands who those are small business interests and entrepreneurship
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interests and then the other thing that you may also want to try doing is adding
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a page so someone whose audience might be similar to your audience like I could
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as something like Pat Flynn so they're smart passive income with Pat Flynn's so
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I could add his page as a point that I want to reach so I could put that in the
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general area or I could say narrow audience by saying they have too much of
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this and also be one of these people so I might put pat flynn as an example of
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small business owners entrepreneurship small business they must also match Pat
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Flynn's people now I had a hundred thousand and that's a pretty reasonable
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number I could add some other people in here as an example to Justin pages
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interest pages I could add people but then I could also I magazines let's say
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so I searched for Entrepreneur Magazine
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Entrepreneur Magazine right here as an interest so I could put that in there
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and then I have it up two hundred and thirty thousand so I would probably try
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to get this higher I'm just gonna do this as an example for you guys just
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gonna get you started
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and this is sort of some ideas and people have asked about targeting so I'm
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just showing you an example of some things I play with i would do more
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research with this though and don't copy what im doing that numbers actually
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pretty low for North America campaign so I would actually play with the targeting
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in here try to get there said maybe five hundred thousand or so so that I can
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spend a little bit of money you reach a lot of people for now we're just gonna
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move on to showing you this is an example now and after doing you can
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choose to save the audience if you want now is an expert in a show you this is
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the key area here this is where the Instagram as have moved to see you see
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there's something called placement right here and will automatically go on
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automatic I don't recommend that you do that instead choose your place and then
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in here see of mobile news feed audience network desktop desktop Instagram so
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because this is instrum specific
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I'm gonna turn off everything except for Instagram now when I do that you can see
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now the estimated reach is 62,000 people now so I went from a hundred and 30,000
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to 60,000 now sometimes if you're trying to reach people are also our interests
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of these pages it might not apply anymore because they don't have an
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Instagram account like smart passive income of Pat Flynn that's the specific
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name of a Facebook page so that doesn't even really apply anymore so much so you
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might also need to rework some of this stuff in here to get the number of
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higher if you're trying to reach a large audience like that for now I'm just
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gonna carry on with this just to give you an example so I have Instagram
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chosen here if you're doing it and that doesn't allow Instagram and just won't
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show up in this profile here one of the ones in this is a big question I get
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asked a lot as how do you run an ad to just promote your Instagram page that is
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currently not available you have to run an ad that points to a link
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outside of a social media platform but I do believe you are allowed to run ads to
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you too and that's probably the only one so right now you can't just do a like
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page and like you can do in Facebook you can't do that for your Instagram account
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unfortunately but just keep checking back it seems to be requested by a lot
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of the people that watch my videos so I would imagine Facebook's probably
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noticing that and they're gonna get some point it's just not available right now
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so that's one of the big questions that I get asked a lot so for now just go
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with something where you're clicking a link
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outside of Instagram and Facebook page and camping in shrimp age ok so then
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from here now I do you leave the automatic stuff in here is if I get if I
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chose the and links to web site it's gonna show it to people who are more
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likely to click to my website if I chose the ad conversions its gonna show it to
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people who are more likely actually two converts actually fill out a form and
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join something so Facebook smart about that I let them take care of that I do
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everything and automatically filled in here because I find it works best if I
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go in and try to edit the stuff because I don't really know the audience and
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Facebook knows that better than I do so that's why I just like when you leave
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this the only one you changed
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addict is this placements cuz that's really important I don't like that
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they've done automatic care because like some of these just don't work for some
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ads if you want to do just Instagram and I do recommend that you do your
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Instagram adds separate from your facebook ads because you get different
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responses and you got your $1 spent in different ways I recommend that you keep
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it separate from Instagram alright so now there were done in here we're going
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to click on ads now we're going to design the ad I can walk you through all
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aspects of this because a few people been asking on YouTube page here so now
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the next one is choose a page so im just gonna say like my page from the drop
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down and here's my page in here now it's going to automatically pull my Instagram
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account so let me briefly go over to my page and show you are a set that up
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ok so here's my page so you just go to Settings and then when you're inside the
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General Settings in here you see there is a Instagram ads right here see you
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click on that and then it will ask you to enjoy your Instagram account YouTube
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putting your username and your password and then you're good to go
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that's all you have to do for that and when stocks added then you will see it
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shows up right here there's my Instagram user name and it's available free right
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there so now I'm gonna just do an ad with an image so i'm gona click on
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select image and I'm gonna upload this upload and manage and I can just drag
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and drop this picture over here and it's gonna upload it for me
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ok now if it stays on this upload image screen right here just click on image
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library and just double check it sometimes it does but it doesn't
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automatically flippy to the screen so that's just a little buggy thing and
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I'll just give me a little tip on so now this is where you can preview my
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Instagram Adam what it's going to look like the important thing to keep in mind
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when you're doing the Instagram as this is another big question I get asked a
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lot on the YouTube page you won't be able to see your post on Instagram it's
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technically what's called a dark post which means it's not posted your page
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and you're not gonna be able to view it as an ad out there it's a dark posted a
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hidden post so the only way you can actually see this post is if someone
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responds to his home in like say your comments on it and will show up in your
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Instagram app under
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the notifications but it's not going to display like this this button right here
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you won't see in your apt you only see it if you actually see the ad in the
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Instagram newsfeed oK so it's an important thing to keep in mind then
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there's no way to do this right now other than just reposting the same image
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in the same update your page
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some people ask me about it on the YouTube comments here and just keep in
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mind if you want this also displaying your page after your ad go then change
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the Grand page and actually do this as a post as well if you want this to be
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there later but you won't have this blue button on your page but it will show up
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in your ad so that's just a little bit of misunderstanding that happens the
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ants now you can see you I have my arrow and this is actually pointed pretty dead
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center right here
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ok so that has been covered off the other thing to you is Facebook doesn't
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want you to have taxes more than 20% of the image and I knew she had a check
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then a second now Facebook is talking about taking that rule away and allowing
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you to do as I have more than 20% taxed but if your eyes more than 20% tax
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they're gonna show it less than if an ad has 20% or less so it essentially put
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you into third place position if your ad has no tax on the picture you'll be in
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first place position you show your Ad first if it has some tax but it's under
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20 percent though so your ad second and if it has more than 20 percent tax you
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mean third placement for your ad so I say either no tax or keep it under the
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20% this is under train presented compelled to very small but when I show
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you this cool this is the great tool right here and then what you're going to
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do is your gonna choose a file you can upload your image I'll put a link to
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this toy underneath his video uploading my image know when it's going to do its
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gonna plague ridden over top of the image and then I click on where the tax
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is located and its gonna tell me how much text IHOP survey click here now
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says I've 12% tax agency I could actually go the whole strip but I'm fine
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with the way I am I have 12 percent tax on this image will be good for my
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advertisement oK so that's just the way to check out that link underneath the
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next thing is you want to put a link to where you're promoting so like I said it
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has to be an external link
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so I'm just gonna grab at now and through it and so here's the link above
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to promote some just copying the length from the top
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I'm going to go back into power editor here and then I'm just gonna put the
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link to where I'm gonna send people to now the next thing is the display URL
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which I don't think even displays on Instagram but when I might do something
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like I might say something like join now and has some arrows pointing over but I
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don't think that even really displays an Instagram at I don't believe so but it
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will display in facebook mobile if you're working on that next time I tax
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now I usually add emoticons now wondering to me out and you can also add
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line breaks to what I recommend the EGU is you can even play inside word and
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then just copy and paste the information over to here in power editor you more
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texting here you can put line breaks things like that sometimes in Instagram
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it doesn't read the line breaks over here but if you're working on a facebook
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mobile I it will read it
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the line breaks in the ad said he's gonna grab my text ok so I'm just basing
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my texts and and you can see added two more cons and in the display here and
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has previously only preview I'll be able to see it shows it right here
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the other thing I've done is they've also added the hashtags I do recommend
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the UN hashtags for Instagram ads which is another reason I recommend you keep
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your Instagram at separate from your Facebook God has the hash tanks will
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look funny on Facebook you can add a couple on Facebook but they're more
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popular Instagram and I do find that this does help my ad whenever I don't
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have hashtags
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it doesn't do as well as when I put them in so definitely experiment with it now
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the next thing is I'll probably change the button here so I'm gonna change it
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to something like sign up and you can see now changing here now looks a little
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bit small in the arrow is not centered and I don't really like that so that's
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something where I might actually change it in here I might say something like
20:50
down wanna see a big tub i download that centers that better I might even go back
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and edit that picture that was really important to me okay so I just something
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to keep in mind as well and have the DOWNLOAD button here I have conversion
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pixels on if you wanna know
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Facebook pixels you can go over to my other videos on our YouTube channel and
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then just look at the pics or videos from there or if you're on Facebook go
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to my facebook page I have pics or videos on my Facebook page as well same
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videos on YouTube so now my dad is done so seeing that was nice and easy it's
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all done and just sending a dancer Emily to now start the add internet on your
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gonna click on this button for review changes and then from here and click
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Continue and then it's gonna update it for me if there was any issues with me
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and it would warn me before I had continued it would have liked a little
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red exclamation mark and say warning something's wrong and it would tell you
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what's wrong now it's done so you click on done if I go back and add manager of
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a click on Manage as again now it will refresh and it will show me this new ad
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that I decided right here
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Instagram dominate and is active right now but I have seen ads where it's
22:03
pending and it is often that this is not the question comes up on their YouTube
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channel it's often that you're actually pending for like 24 hours it's pretty
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normal it just happens sometimes if they think that party a picture of your ad
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copy and he's a double check by human or if you're brand new to add your stuff
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might be pending for a while because you're sort of building up a rapport
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with running ads inside a facebook so that's another thing so that's it my
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facebook facebook I is right here now I can monitor my ad inside ID manager in
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here I'm not be able to click on this since reimpose properly I usually gives
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you an air let's take a look and see what it says but I will sometimes I was
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actually working now so they might have actually added this fix this
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some of you guys have asked how can I can preview the post from ad manager so
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it looks like they just fix this so try to let me know if it's not working for
22:56
you just out of curiosity a curious if it's working or not but you can see the
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post but you're not going to see them here cuz I'm seeing it as a post right
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now but it looks different ones in the news feed there's going to be that
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button down here
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ok just so you have a little bit of understanding now you can monitor your
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ad in here and add manager now if you like to be mobile all the time you don't
23:17
want to
23:18
ad manager on your desktop then I recommend you download the Facebook
23:22
advertiser up and that's available for iPhone and Android and I'll just bring
23:27
up the pages you can see them
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ok so this is the app looks like for iPhone here and this is what it looks
23:33
like for Android and you can just monitor your ads inside the Apple you're
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on-the-go you can add more budget you can turn campaigns on an ox you can even
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just see how they're performing so that's another way to sort of check your
23:44
ads like to check them this way cuz it's more of a quick view and I want to log
23:48
into my desk tops of your mobile user maybe because using sure I'ma lot then
23:53
this is a good way for you to check and manager at on the go for your mobile
23:57
device
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ok so that is how you run an ad for Instagram using Facebook's power editor
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and most of the big questions where again just to repeat and we'll just
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review it again
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number one is you cannot run an ad to just promote your Instagram page right
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now you have to run an ad for a link
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outside of Instagram and Facebook that's number one number two you can preview
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your posts and stuff but it's not gonna look that way when it's actually running
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the ad and it won't save it to your profile cuz the dark posts if you want
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this picture saved your profile
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posted your profile separately but you won't have that button that's on its ok
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that's number to use of the two big questions and number three
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a lot of the questions are really just dream targeting how to do a picture how
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to monitor your ad things like that and I just showed you that you can use the
24:47
app to monitor you can set up your picture inside can buy if you use power
24:51
and ordered you some more options with actually the copy text underneath to you
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can add some emoticons in your tax just something a little bit different right
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and then the third one is like I was saying I usually start at $5 a day then
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after a few days I see how the ads doing the string well as the budget in five or
25:09
$10 increments per day and if it's not doing well go back all tweaked the photo
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I'll tweak the copy things like that and then I'll raise the budget depending on
25:17
how performs I always let things run for a bit and they see how they're going and
25:21
then a tweak it as needed so hopefully that sort of refreshes what we were
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talking about in the first video but let me know her forgotten anything
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and again you know placements areas where Instagram's move to just make sure
25:35
you double check that ok so hopefully this covers everything
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leave a comment like below if you have any other questions about it and a link
25:43
all the other videos towards each other so hopefully I'm able to capture my
25:47
summer frame back to other videos and you'll be good to go right so have a
25:51
great day everyone I hope you enjoy the rest of your week

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